IMPACTIMPACT
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Growth & Performance Consultancy — Berlin

Most brands don't need
more traffic. They need
a better system.

Growth isn't a marketing problem. It's a systems problem. We work with founders who've outgrown agency promises and want a partner who treats their P&L like their own — connecting acquisition, creative, conversion and retention into one growth engine.

Talk to a founderSee the work
25+
Brands & companies we've worked alongside
7+
Years operating inside DTC and growth-stage teams
9x+
ROAS on client campaigns — verified, not screenshotted
Berlin
Headquartered. Working with brands across Europe
Clients

Trusted by ambitious brands & companies.

Selected brands and companies that have trusted IMPACT with performance marketing, creative strategy, UGC systems and growth consulting.

Delila Hair Extensions
Adeleya Premium Extensions
Objecto
Get Ur Tool
BBF Gruppe
Time Change
KISA Akademie
What we actually do

Every part of growth, working as one system.

Ads alone don't build brands. Creative matters. Customer experience matters. Retention matters. We connect all of it — and run it like an in-house team that happens to live outside your office.

01

Performance Marketing

Buying traffic is easy. Building a profitable acquisition system isn't. We run paid media with a P&L mindset, not a dashboard fixation.

  • Meta Ads
  • TikTok Ads
  • Google & YouTube
  • Account architecture
  • Scaling decisions
  • Blended MER, not last-click ROAS
02

Creative Strategy

Most brands test ads. The best brands test creative. We treat hooks, angles and offers as the real growth lever — because they are.

  • Customer & category research
  • Angle development
  • Hook libraries
  • Structured testing
  • Messaging frameworks
  • Briefs that actually work
03

UGC & Content Production

Most UGC looks like UGC. Ours looks like the feed. Creator-led content built around what's already working in your account.

  • Creator sourcing
  • Concept-led briefs
  • Editorial direction
  • Static & motion
  • Founder content
  • Always-on output
04

CRO & Landing Pages

Every click costs money. Every unnecessary step costs customers. We engineer the path from ad to checkout — without breaking the brand.

  • Landing page systems
  • Offer development
  • PDP optimization
  • Funnel architecture
  • Structured A/B testing
  • Checkout lift
05

Retention & Lifecycle

Acquisition gets the headlines. Retention pays the bills. We build the flows, segmentation and lifecycle programs that compound LTV.

  • Klaviyo & Attentive
  • Email & SMS flows
  • Segmentation
  • LTV optimization
  • Win-back campaigns
  • Subscription growth
06

Growth Consulting

The part most agencies skip. We sit in the founder's seat — challenging assumptions, modeling the business and pressure-testing the plan.

  • Attribution stack
  • Forecasting
  • P&L & cohort modeling
  • Growth strategy
  • Team & hiring advice
  • Investor-ready reporting
Selected work

Business outcomes.
Not vanity metrics.

A few of the brands we've worked alongside. Real numbers, real engagements, no inflated case study math.

Work with us
01 / 03Premium Hair Extensions Brand

Delila

Growth Partner

We came in during a critical growth phase — paid acquisition stalling, retention leaking, no clear picture of what was actually working. We rebuilt the acquisition stack, fixed the lifecycle program and rewrote the creative engine. Delila now runs as an established premium brand at seven-figure annual revenue.

Services
  • Performance Marketing
  • Google Ads
  • Email Marketing
  • Retention Marketing
  • Growth Consulting
Results
Growth Partner
Annual Revenue
1M€+
established brand
Growth (First 30d)
20.000€+
revenue generated
ROAS
5x+
maintained
02 / 03Premium Hair Extensions & Beauty Brand

Adeleya

Growth PartnerMay 2025 – June 2025

Adeleya had a great product and no real acquisition system. We built one — paid media, creator-led UGC, a tighter offer and a booking flow that actually converted. Two months in, the account was running at 9x ROAS and the calendar was full of high-ticket appointments.

Services
  • Meta Ads
  • Creative Strategy
  • UGC Systems
  • Customer Acquisition
  • Growth Consulting
Results
Growth Partner
ROAS
9.16x
reporting period
Accounts Reached
200.000+
May–Jun 2025
High-Ticket Appts
45+
650€+ avg value
Revenue Generated
29.250€+
in 2 months
03 / 03Interior & Home Living Brand

Objecto

Current Growth Partner

Currently embedded with Objecto as their growth partner — building the foundational acquisition system, creative engine and lifecycle infrastructure the brand will scale on for the next few years. Less a campaign. More a long-term build.

Services
  • Performance Marketing
  • Growth Strategy
  • Customer Acquisition
  • Creative Systems
  • Growth Infrastructure
Results
Current Growth Partner
Engagement
Active
current partner
Focus
Growth Systems
long-term build
Scope
Full-Funnel
acquisition + creative
How we work

Most agencies run ads.
We build the growth infrastructure behind them.

Step 01

Diagnose

Before we touch your ad account, we want to understand your category, your customer and your unit economics. Most agencies skip this. It's why they get it wrong.

Deliverables
  • Account & funnel teardown
  • Customer & category research
  • Competitor breakdowns
  • Offer analysis
  • Creative audit
Step 02

Decide

A real plan — sequenced, opinionated, modeled against your margins. Not a deck full of frameworks you'll never look at again.

Deliverables
  • Acquisition strategy
  • Creative strategy
  • Scaling roadmap
  • Where the leverage actually is
  • P&L and CAC modeling
Step 03

Build

Performance, creative, UGC and CRO ship together — same sprint, same team, same P&L. No siloed handoffs. No 'that's not our scope.'

Deliverables
  • Campaign launch
  • Creative production
  • UGC systems
  • Structured testing
  • Weekly optimization
Step 04

Compound

Most accounts hit a ceiling. The job from here is to push past it — and keep pushing — without breaking the economics that got you here.

Deliverables
  • Profitable scale
  • Channel expansion
  • Retention systems
  • LTV expansion
  • Long-term growth
How we think

We've done
the actual work.

Seven figures of monthly ad spend. Hundreds of creative cycles. Brands we built, brands we fixed, brands we walked away from. Our point of view was earned in the account — not in a course.

"Modern brands don't win on better targeting. They win on sharper creative, better offers, and actually understanding the person on the other side of the screen."
/ 01

Consumer psychology

Why people scroll, why they stop, why they buy. We design hooks, angles and offers around behaviour — not best practice.

/ 02

Paid media depth

Real operator hours inside Meta, TikTok, Google and YouTube. We know where the platform reports lie.

/ 03

Creative that works now

We live in the feed. We know what's winning this week, not what worked in the 2022 playbook.

/ 04

UGC at production scale

An engine that turns one insight into twenty performing variants — not one polished video that flops.

/ 05

Conversion that respects the brand

Funnels and PDPs designed around how people actually decide to buy. No friction theatre.

/ 06

Brand and performance, together

The best-performing brands are also the best brands. We won't trade one for the other.

Why founders stay

Seven reasons our clients
don't shop around.

We think like operators, not vendors.

We've sat in the founder's chair. Every recommendation runs through the P&L, cash position and what your team can actually execute.

We care about profit. Not screenshots.

MER, contribution margin, payback period. The numbers that pay salaries — not the ones that look good on Twitter.

We understand modern creative.

Native-feeling content that earns attention in a feed designed to ignore you. Hooks, angles, formats — not 'assets.'

We know why people buy.

Positioning, offer, proof, urgency. We work the whole decision, not just the click.

We move at the speed of the platform.

Weekly creative cycles. Same-day account changes. The accounts that win are the ones that ship the most.

We don't guess.

Every angle, hook, format and offer earns its spot through structured testing. Opinions are cheap. Data is cheaper.

We're playing the long game.

We won't burn your margin chasing a chart. The goal is a business that's still here in three years.

The engagement

Four phases.
Designed to compound.

01

Diagnostic

We tear down your account, creative, funnel and retention stack. You walk away with a 30-page strategic breakdown — yours, whether we work together or not.

02

Growth model

A blended P&L with CAC, MER and LTV targets tied to your margin structure. The plan has to survive contact with the spreadsheet first.

03

Activation

Performance, creative, CRO and lifecycle launch together. One team, one P&L, one set of priorities. No 'we'll loop in the other agency.'

04

Compounding

Weekly creative cycles. Monthly strategic reviews. Quarterly investor-ready reporting. The kind of cadence that turns a good quarter into a good year.

About IMPACT

Built by operators.
Not by marketers.

We've sat on the brand side. We've built the systems. We know what the dashboards don't show you.

Kevin Tobenna Emekwuru — Founder, IMPACT
Founder
Kevin Tobenna Emekwuru
Berlin · DE
The Practice

IMPACT is a Berlin-based growth and performance consultancy. We work with founders who want a partner inside the business — not another vendor sending screenshots once a week.

Most of the brands we meet don't have a traffic problem. They have a systems problem. Ads run in one corner, creative in another, retention somewhere else, and nobody's holding the full picture. The numbers stall and everyone blames the algorithm.

Our job is to connect the pieces. Acquisition, creative, conversion, retention — built around your margins, your customer and how you actually make money. That's the work. Everything else is noise.

Leadership

Founded by Kevin Tobenna Emekwuru. Seven years inside performance marketing — Google, growth-stage brands, consulting and teaching. Tobenna leads strategy at IMPACT and stays involved in every account. No junior hand-offs. No account-manager telephone.

Ex-GoogleBAFA Certified Business ConsultantMarketing & AI LecturerGrowth ConsultantBerlin
How we think

Marketing should be a measurable growth engine — not a line item you hope is working.

If you're tired of agencies that disappear after onboarding and want a partner who treats your business like their own, that's the conversation we're here for.

Start a conversation
In their words

Founders we've built
real businesses with.

"Felt like hiring a CMO, a head of growth and a creative director — in one team. We tripled revenue in nine months without raising another round."
Founder & CEODelila
"They actually understand the economics. By week one we'd stopped talking about ROAS and started talking about MER, contribution margin and cohort payback."
Co-founderAdeleya
"They brought order to a messy ad account and clarity to a messy creative process. We now ship winners we never could have produced internally."
Head of GrowthObjecto
Let's talk

Think we might be
the right partner?

We work with a small number of brands at a time. If you're a founder who wants someone in the trenches with you — not another deck — start here.

  • 30 minutes with a founder, not a sales rep
  • An honest read on your account, creative and funnel
  • A clear next step — yours to keep, even if we don't work together
Book a call with the founderinfo@impact-marketing-berlin.de
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